We’re tired of greenwashing, corporate lies and deceptive marketing.

Whether it’s being told something is recyclable when it's not or being intentionally misled over it's eco credentials. The truth is, the vast majority of plastic ends up burnt, in landfill or shipped to a poorer country for someone else to deal with.

PREPARE FOR BRAIN EXPLOSION...

The only way to make a real difference today, is to reduce our plastic consumption in the first place.

That's why we only use 100% recyclable aluminium cans or glass bottles, and we always offer refills where plastic can't be avoided (i.e. pumps and droppers).

It's time to stop supporting greenwashing.

It's time to get UGLY.