MADE TO
FEEL UGLY

CONDITIONED FOR PROFIT

FEELING LOST?

RESET YOUR BEAUTY BELIEFS

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WHAT ARE
DROPS?

AND HOW DO THEY WORK

Striking image of Ugly Balm being poured over a female model and running down her face.

UGLY
BALM

THE OG 5 in 1 BALM

An image of a pink Ugly Beauty hoodie.

HIDEOUS
MERCH

GET UGLY THREADS

A funny cartoon depicting cosmetic testing being carried out on an 'Agony Aunt'.

AGONY
AUNT

TESTED ON AUNTIES NOT ANIMALS

A turtle swimming in the sea which is full of plastic pollution.

PLASTIC AIN'T
PRETTY

IT'S TIME TO GET UGLY

Crowds of people standing outside a building called 'The Lost Identity Office'. The building looks like an old department store in London.

LOST IDENTITY
OFFICE

NEURAL STIMULATION PROGRAMME

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We're tired of corporate marketing, unachievable beauty standards, fake claims and greenwashing.
We're different, we're UGLY.